{"id":5210,"date":"2023-06-19T15:35:53","date_gmt":"2023-06-19T13:35:53","guid":{"rendered":"http:\/\/correcta.es\/social-responsibility-csr-impacts-on-sales\/"},"modified":"2023-06-19T15:35:55","modified_gmt":"2023-06-19T13:35:55","slug":"social-responsibility-csr-impacts-on-sales","status":"publish","type":"post","link":"https:\/\/correcta.es\/en\/social-responsibility-csr-impacts-on-sales\/","title":{"rendered":"Social Responsibility (CSR) impacts on sales"},"content":{"rendered":"\n

In these days of confinement, we are seeing in the media how companies are stepping up to help with both financial and material resources. These measures can be considered as \n Corporate Social Responsibility (CSR)<\/a>\n<\/span>, come from the heart. They are committed to their fellow man and do not seem to expect to receive anything in return other than to contribute to the needy.<\/strong><\/p>\n\n

Ultimately, albeit altruistically, they are generating content that improves public perception and fosters a positive attitude towards the company. As a result, it improves customer confidence, company reputation, brand sentiment and even profitability.<\/p>\n\n

I want to make it very clear that, as a citizen, I appreciate all that businesses of any size do for society in this time of need. I do not believe that these Social Responsibility actions are aimed exclusively at economic ends.<\/strong> I truly believe that they do it from a feeling of support and that, then, by transitivity, it will (or will not) have a positive impact on your company.<\/p>\n\n

CSR in companies<\/strong><\/h2>\n\n

In 2018, the consulting firm OI Sustainability<\/strong> compared companies that carried out Corporate Social Responsibility actions (apart from the business) with others that integrated them within their marketing and operations strategy. They found that those that merged a CSR message into their marketing and commercial strategy achieved<\/strong> the following results:<\/p>\n\n