We know that the duty, functions and responsibilities of a salesperson in a company are focused on selling, but this action goes much further than closing a purchase and looking for the next one.
The commercial area ends up being very broad and it is necessary to cover several fronts at the same time:
- constantly guiding buyers,
- to attend to their demands and complaints,
- collect and compile billing histories,
- research and reporting,
- have meetings with customers and departments,
- displacements
- and, above all, a lot of organization.
All of this requires continuous monitoring or, to put it bluntly, time. However, in order to have the famous time available, it is necessary to free it from other places, because daily tasks, which are often cumulative and repetitive, must be made as profitable as possible.
It is reported that, on average, today’s sales professionals spend only 34% of their working hours selling, while the remaining 66% is focused on data entry, quote generation and other administrative aspects.
What is sales process automation?
To help the sales department in this important aspect, there is a solution: process automation.
In times as digital as these, to consider strategies that improve, in this case, sales channels, is to step on solid ground.
A automation tool (CRM) is one that optimizes manual, repetitive and time-consuming tasks. They automatically manage, collect and administer data so that people, such as salespeople, can focus their skills on adding value to the business.
Therefore, we can say that the advantages of introducing a CRM software CRM software software are multiple:
- generate reports and administrative paperwork automatically,
- Improved communication with other departments,
- marketing power,
- you save control calls with supervisors,
- you manage the different levels of the funnel,
- you encourage recurring sales,
- organize your objectives and client portfolio,
- no lead escapes you,
- you can calculate the most optimal visit routes,
- you avoid errors when entering the information,
- information is centralized in one place,
- you save costs
- and, most importantly, you can dedicate yourself to selling.
Differences between a traditional and an automated sales force
| Commercial PRE-CRM | Commercial POST-CRM |
| Hasty and aggressive sales pitch. | Personalized and individual contact |
| Long and recurring meetings with the boss. | It is not necessary to have so many meetings. |
| Constant activity reports. | Forget about reporting. |
| There is no monitoring. | Time optimization. |
| The salesperson is an independent being. | It is self-sufficient and connected to others. |
In short, if you want to differentiate yourself, it’s time to go digital. It is time to bet on technology if we want to continue to prosper in business. In addition, all these tools are tailor-made based on the customer’s needs. Taking one step at a time, we also make progress.
Shall we start with automation?
Now that you’ve gotten this far… are you clear? If you still have doubts or want more information, contact us at we will be pleased to help you.
